Think GOOD, SKILLFUL, BIG

Two key -and related- podcasts. In one of my 10 favorite weekly podcasts, an interview with Seth Godin, Number 1 marketer blogger, and in Ferriss' podcast, an interview with Peter Diamandis, one of Fortune´s "The World´s 50 Greatest Leaders".

Some takeaways from the podcasts:

Seth: think GOOD, SKILFULL

- In the industrial age, we had to be cogs. In our post-industrial age, we should be artists (i.e., redefiners of ways to achieve value, not following maps but compass).

- Now you get the microphone and the internet and have to show what you can do.

- Whether you like it or not -or you realize it or not- we are all marketers now.

- The effective marketer paradigm: personified by the NYC homeless of the quarter.

- In the industrial age, scarcity was about material things. Now what is scarce are immaterial things: connection, meaning, time. Successful marketers will be the ones that help people to become their best selves in those areas. 

Peter: think BIG

- To become a billionaire, help a billion people! 

- 3 to 5 billion new consumers are coming on line in the next 6 years: what are you doing about it?
- the world's biggest problems are the biggest business opportunities
- are you working on something that will change the world?
- what can you do to be remembered in 200-300 years?